Climate and Sustainability

In a world of many unknowns, the one thing we can count on is science. The world’s leading scientists have, for decades, tried to convince the greater population that a more sustainable world is not only desired, but now required.

Over the past few years, we’ve seen quite a shift. High-profile business leaders, such as Larry Fink of BlackRock, have agreed that “climate risk Is investment risk,” and that business-as-usual will destroy both the world and economy.

At Benecomms, we’re dedicated to using our marketing and communications expertise to aid sustainability professionals in changing the world.

Case Study: Putting a Price on Climate Risk

For The Climate Service, a leader in climate risk analytics, Benecomms acts as external CMO, helping TCS build its brand, events and marketing strategy; author thought leadership and secure PR opportunities and awards, including Fast Company’s World Changing Ideas honor; and support strategic partnerships with companies such as IBM and Aon.

The TCS proprietary software Climanomics platform maps to the Task Force on Climate Related Disclosures (TCFD) framework. As a result, we have extensive experience developing marketing as well as internal and external communications to promote compliance with and understanding of the TCFD as well as other entities, such as the Carbon Disclosure Project (CDP).

Since we began our partnership we have helped TCS to:

Increased their social media following by over 265% in just 6 months
Added 2,000+ quality leads to their CRM
Credentialed the TCS executives by securing titles such as Fast Company’s World Changing Ideas and positioning the firm as a “Leader” in Forrester’s climate risk market research report

Case Study: PR and Messaging to Support Fast Growing Environmental Platform

Ecobot, a fast-growing developer of transformative environmental data reporting software, tapped Benecomms to support its ambitious strategy through credentialing, messaging and public relations.

Working in concert with the firm’s environmental scientists, we conduct interviews and in-depth environmental and regulatory research, ghostwrite both technical as well as business thought leadership, and secured placements for this work in a number of high profile outlets; these include Bloomberg Insights, Marketwatch, Civil + Structural Engineer, The Military Engineer and more with an estimated audience reach of nearly 111 million. We then repurpose this high-value content in email marketing, marketing automation and sales enablement materials to support and expidite the buyers’ journey.

From carbon credits to CDP and sustainability reporting, our deep experience in sustainability and climate tech informs our work and facilitates ongoing strategic recommendations to explore new markets, angles or whitespace.

The ultimate goals of this work are to credential Ecobot leadership, communicate success and momentum to the company’s investors, and reinforce the buying decisions of customers and users of the Ecobot platform.