Case Study: Marketing On Pointe
When a North Carolina ballet company—graduating young dancers into programs such as the Charlotte Ballet—wanted to raise its profile, it tapped Benecomms for pro bono assistance. With objectives to secure more sponsorships and raise awareness of performances, we embarked on an ambitious program to bring the magic of pre-professional level ballet to the local community.
Through marketing, PR and social media, we leveraged images of the talented, costumed dancers engaging with local businesses and products. We also told the personal stories of dancers, including one who is legally blind, and our narrative attracted the attention of CBS Channel 17, which ran a prime time special on the Ballet.
The program succeeded in generating a 150% rise in sponsorships for the ballet and, for the first time, sold-out performances. At the time our agency was not yet a year old, and we were proud that our work secured a gold award at the 2019 RPRSA awards and an honorable mention in Ragan’s PR Daily national awards.
Case Study: Treasure Hunts for Good
When the coronavirus outbreak forced school closures across the US in March of 2020, Benecomms responded with the launch of its “Treasure Hunts for Good” campaign, to raise both awareness and funding for organizations fighting food insecurity and supporting low-income families with children home from school.
Partnering with local and national charities, Benecomms crafted original, printable, home-based scavenger hunts branded to each nonprofit. We built landing pages offering the products to customers in exchange for donations to each nonprofit, and we promoted the campaign through both traditional media outlets, social media, and email marketing.
Hundreds of families downloaded the treasure hunts, producing dramatic increases in web traffic for each nonprofit, and raising awareness of the critical work to battle food insecurity during very uncertain times.