Knowledge-intensive complex businesses where professionals are the product and a premium is placed on scholarship and expertise require specialized support. A longtime professional-services marketer, our founder has served as CMO for several professional service firms through the years, including a national law firm and an international PR firm. Benecomms supports professional service clients with HubSpot onboarding and integration, content creation, thought leadership strategy, and social media.
Case Study: Brand Building for an International
Professional Service Firm
An international PR firm saw a spike in profitability after implementing HubSpot and building a marketing department from scratch with Benecomms founder Helen Bertelli. Beginning with a comprehensive CRM build, the team identified, researched, and cleaned thousands of contacts, drafted buyer personas, and created audience segments for future marketing strategy.
With the CRM foundation in place, Helen built departments for marketing functions, including social media, content marketing, events, and more, spearheaded training initiatives, marketing automation strategies, and email marketing, as well as content creation for lead generation. This work generated hundreds of sales leads as well as speaking engagements and PR placements.
For example, the team conceived and created the first VR ‘walkable website’ in the legal industry, launched at an industry conference, and resulting in a spike in leads, web traffic, social and resumes, speaking engagements, and publishing opportunities. The team also published a biennial, award-winning, bi-annual “Content Success Study,” comparing content shares in the accounting and legal industries to uncover a range of digital marketing trends.
Benecomms continues to support this client in its marketing activities, including thought leadership and events strategy, creative strategies for client outreach, and sales enablement.