Technology – Benecomms

From tackling the puzzle of Alzheimer’s to measuring corporate climate change risk to improving user experience design for the elderly, our clients are building software and tools that solve big problems, and we are honored to support their work. Benecomms has built marketing departments for technology-focused startups as well as provided tactic-specific support, such as public relations and ghostwriting, for technology companies.

Case Study: Precision Medicine: Supporting a Cutting-Edge Approach to Treating Chronic Disease

75% of adults over 65 have more than one chronic disease and consume 86% of healthcare spend. Alzheimer’s in particular is a public health crisis. It impacts approximately one in ten people over 65 and one in three people over 85. By 2050, costs associated with the disease could be as high as $1.1 trillion.

Studies show that your risk of getting Alzheimer’s disease is influenced by a wide array of factors. These include genetics, diet, obesity, activity levels, gender, race, menopause status, whether you have depression, and even a history of head trauma. The problem with such a complex picture is that an average primary care appointment lasts only 20 minutes; too little time for a doctor to absorb, assimilate and effectively use data from such a wide array of variables.

Enter artificial intelligence and uMETHOD, a precision medicine company using advanced technology to treat chronic disease.

uMETHOD tapped Benecomms to raise awareness of the company’s unique approach and success. Our goals were to communicate to the business, medical and patient communities to support the company’s fundraising and other business objectives, educate the medical community on the uMETHOD offering and its benefits for doctors, and develop informative materials for patients and their caregivers.

Crafting thought leadership on topics ranging from “The Link between Menopause and Alzheimer’s” to “How AI is Battling Alzheimer’s,” we secured placements and interviews in a wide range of outlets, including Caring.com, McKnight’s Senior Living, Bio-IT World, Modern Healthcare, Triangle Business Journal, Being Patient, and The Herald Sun. Our work garnered an audience reach of close to 10 million and positively impacted both website traffic as well as inbound queries from patients and doctors.

Case Study: PR Support for Scaling Businesses - Benecomms Partnership with a Leader in Spirits Technology

For startups and companies scaling fast, securing high-quality press, while not easy, can be transformative. Competition is fierce; some estimates suggest that close to 1,000 tech companies are founded in the United States every week, yet only a handful remain in business after six months. Public relations can be a powerful addition to a founder’s toolkit, helping a business to stand out, supporting fundraising and investor relations, reinforcing customer buying decisions, providing material for sales teams to leverage, and more.

For more than two years Benecomms has supported Next Century Spirits (NCS) with strategic public relations as the successful spirits technology company has grown. NCS employs a patented filtering and finishing technology to augment traditional distilling techniques. The process can add ‘oak-aged’ and other qualities to spirits efficiently and quickly using less wood, reducing waste, and more accurately imbuing flavors such as vanilla, toasted oak, cinnamon, and coconut.

At a time of surging market interest in private label spirits and bespoke flavors, NCS is well-positioned to be the go-to technology partner for private label brands and companies in the space. For more than two years Benecomms has worked to help raise awareness of the NCS brand in trade press, securing opportunities with podcasts and trade journals targeting owners and operators of distilleries and professionals in the spirits industry. We have also worked with mainstream media, securing two Forbes features for the company in support of the company’s fundraising and strategic growth.