Successful thought leadership nurtures leads, educates customers and stakeholders, and builds industry relationships. The most important step in this work is to identify the whitespace ideas and issues that will generate interest and foster delight–content that does not draw interaction is not working for you; similarly, content that elicits clicks followed by disappointment only alienates your audience. As a result of our strong PR and media relations roots, identifying issues that matter and executing expertly is our specialty. Our services include:
- Ghostwriting: Our work has appeared in technical journals, top finance publications as well as mainstream outlets such as Forbes, Bloomberg, and American Banker.
- Research: From surveys to data modeling, answering questions on hiring, business incorporation trends, social media comparison between two industries, and more, we have conducted original research to build and shape thought leadership.
- Video and audio editing: We edit clips from webinars, podcasts, and other events for use on social media to highlight important questions and drive social interaction.
Case Study: Thought Leadership for Lead Generation and Business Building
Thought leadership plays a critical role in attracting and nurturing leads, and it is thus a cornerstone of effective digital marketing. Benecomms’ robust background in public relations gives us an edge; we know how to ideate and create content that will interest stakeholders, and we have a track record of success. Our original, ghost-written thought leadership has helped our clients attract tens of thousands of leads in industries ranging from climate risk to professional services.
For an international communications firm focused on the professional services space, Benecomms manages marketing and inbound strategy via Hubspot, social media, and more. Our content for this client is cutting-edge, engaging, designed to generate inbound sales leads and has attracted accolades and awards. For example, we conceived and created the first VR ‘walkable website’ in the client’s industry, resulting in leads, a spike in web, social and resumes, speaking engagements, and publishing opportunities. We also created the award-winning, biennial content success study comparing the shares and social strategies of two industries with findings providing benchmarking ideas. Both programs generated hundreds of sales leads, nurtured thousands more, and generated speaking engagements and PR placements for the client.